We Didn't Invent AI Search. We Built the First Platform to Win It.
Forrest Shaw, Founder
Former Healthcare CIO | Strategic Technology Advisor
epicSPOTLIGHT was built by Forrest Shaw. Not a marketing guru. Not a Silicon Valley founder. A business operator who saw the shift before the marketing industry did.
Forrest spent over a decade as a Healthcare CIO, managing technology strategy for multi-facility healthcare organizations. He advised companies on cloud infrastructure, cybersecurity, and communications platforms across 100+ technology suppliers. He built systems that worked at scale, under compliance requirements most businesses never have to think about.
Then he watched AI change everything about how people find businesses.
Not gradually. Not theoretically. He watched it happen to real companies. Businesses with strong Google rankings, good reviews, active marketing budgets. Businesses that should have been thriving. And their phones stopped ringing.
Not because they did anything wrong. Because the rules changed.
The moment was specific.
Forrest asked ChatGPT for a recommendation in an industry he knew well. The AI gave three names. None of them were the businesses he would have recommended. The businesses he knew were better, had more experience, charged fair prices, and had decades of reputation behind them.
They were invisible.
The three names AI recommended had one thing in common: they had content everywhere. News articles on recognizable sites. Podcasts on Spotify. Videos on YouTube. Blog posts on authority networks. Their digital footprint was broad, multi-format, and consistent. Not because they were better businesses. Because they had built the signals AI engines trust.
That was the gap. And nobody was filling it.
The SEO agencies didn't understand it. The PR firms couldn't execute it. The content agencies were stuck producing blog posts for a Google that was changing beneath their feet. There was no platform that combined AI visibility monitoring with multi-format content creation and distribution at a price a local business could afford.
So he built one.
Our Mission
Make AI recommend the businesses that deserve it.
Forrest's background isn't in marketing. It's in building technology systems that work at enterprise scale. Healthcare CIO. Cloud and cybersecurity advisor. Technology strategy across hundreds of implementations.
That's why epicSPOTLIGHT is built differently.
It's not a marketing agency with a pitch deck. It's a technology platform with a distribution network. The campaigns are automated. The tracking is real-time. The dashboard shows every piece of content, every platform, every AI citation. No black boxes. No "we're working on it" reports.
When a Healthcare CIO builds a marketing platform, it comes with audit trails, transparency, and measurable outcomes. Because that's what systems are supposed to do.
Healthcare facilities managed as CIO
Technology suppliers evaluated and deployed
Years in enterprise technology leadership
We're a small team on purpose. No sales floor. No account managers reading from scripts. No retention specialists trained to keep you paying.
We built epicSPOTLIGHT for business owners like us. People who measure their marketing by one metric: did the phone ring more? We don't win unless you win. And if we're not winning for you, you cancel with one click and no conversation.
That's the deal. Take it or leave it. We're betting you'll take it.
See what epicSPOTLIGHT can do for your business.
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